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Mass-market confusion: Now fat is good for you; Consumers at a loss, but marketers forge ahead.

Publication: Advertising Age
Publication Date: 25-APR-05 		Format: Online
Delivery: Immediate Online Access
Full Article Title: Mass-market confusion: Now fat is good for you; Consumers at a loss, but marketers forge ahead.(News)

Article Excerpt
Byline: JACK NEFF

It turns out the obesity panic was all just a big, fat misunderstanding.

And that's bad news for confused consumers-who no longer know what to believe about their eating habits-as well as food and beverage marketers that spent the past year proclaiming their newfound religion on healthful eating.

A study from the U.S. Centers for Disease Control contradicts last year's CDC research showing that obesity causes 400,000 premature deaths annually and was close to overtaking tobacco as the grim reaper's favorite helper. The CDC said in a widely quoted article in the Journal of the American Medical Association last week that people who are overweight but not extremely obese have lower risk...

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