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GM Mediaworks boss tossed for $3.5B pitch; Sirvaitis absent as IPG seeks to retain account; Dooner takes lead.

Publication: Advertising Age
Publication Date: 25-APR-05
Format: Online
Delivery: Immediate Online Access
Full Article Title: GM Mediaworks boss tossed for $3.5B pitch; Sirvaitis absent as IPG seeks to retain account; Dooner takes lead.(News)(General Motors Corp)(Rick Sirvaitis)

Article Excerpt
Byline: JEAN HALLIDAY and MATTHEW CREAMER

The man who helmed GM's $3.5 billion media account for Interpublic has paid for the business going into review-with his job.

Rick Sirvaitis, president-CEO of Interpublic Group of Cos.' GM Mediaworks, the dedicated unit that handled the business, was glaringly absent from last week's pitch to keep the huge General Motors account. And executives close to the matter say he will be replaced as president-CEO of the agency....

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