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Kodak scores with digital cameras but film-biz losses cloud big picture; Needs to speed growth in online photo, paper as film sales shrink faster.

Publication: Advertising Age
Publication Date: 25-APR-05 		Format: Online
Delivery: Immediate Online Access
Full Article Title: Kodak scores with digital cameras but film-biz losses cloud big picture; Needs to speed growth in online photo, paper as film sales shrink faster.(News)

Article Excerpt
Byline: BETH SNYDER BULIK

Kodak is back in the picture.

Written off just two years ago as a has-been brand too closely associated with the dying business of photographic film, Kodak has aggressively transformed itself from an also-ran to a serious digital player.

Still, Kodak has a ways to go. The company posted first quarter sales April 15 of $2.83 billion, down from $2.92 billion a year ago; analysts had expected a flat return and the stock took a hit. Analysts said part of the problem is while the digital business is growing nicely, the traditional film business is dropping off much faster than expected. Kodak will need to move fast to get to the point where the digital lines can replace revenue lost in its traditional business.

Kodak CEO Daniel Carp said the "short-term volatility'' is to be expected during the transition to digital. Sales of digital products and services rose 23% to $1.32...

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