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'Grey' target for building society launch.

Publication: Marketing Week
Publication Date: 21-APR-05 		Format: Online
Delivery: Immediate Online Access
Full Article Title: 'Grey' target for building society launch.(Coventry Building Society's ad campaign)(Brief Article)

Article Excerpt
Coventry Building Society, the UK's fifth-largest building society, is launching a range of savings products for the over-60s that will be backed by a through-the-line campaign by Doner Cardwell Hawkins.

This is the first time the company has designed financial products for the grey market. Two products are being...

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