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O2 to launch 'first-time' voter service.

Publication: Marketing Week
Publication Date: 21-APR-05
Format: Online
Delivery: Immediate Online Access
Full Article Title: O2 to launch 'first-time' voter service.(Brief Article)

Article Excerpt
Mobile phone company O2 is launching a service this week, in partnership with the Electoral Commission (EC), to encourage customers to vote in the forthcoming election.

A mobile portal has been created for O2 Active subscribers that contains information about the election process, including instructions on how to vote,...

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