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Persil unveils #8m 'Dirt is Good' repositioning.

Publication: Marketing Week
Publication Date: 21-APR-05
Format: Online - approximately 187 words
Delivery: Immediate Online Access
Full Article Title: Persil unveils #8m 'Dirt is Good' repositioning.(Brief Article)

Article Excerpt
Persil, the UK's leading laundry brand, is introducing completely new packaging, with black-and-white photography and a new global brand icon.

The redesign is part of the brand's #8m "Dirt is Good" marketing campaign, which takes in television advertising, outdoor, press and public relations. In the TV ads, children and...

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