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Cancer Research launches e-mail sun awareness game.

Publication: Marketing Week
Publication Date: 21-APR-05
Format: Online - approximately 218 words
Delivery: Immediate Online Access
Full Article Title: Cancer Research launches e-mail sun awareness game.(Cancer Research UK)(Brief Article)

Article Excerpt
Cancer Research UK is launching a viral game as part of its SunSmart campaign, designed to warn people about the dangers of exposure to the sun. This is the first time the charity has used e-mail to help launch an awareness campaign.

The campaign will include 60,000 viral e-mails...

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