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7-Eleven launches private label beer.(Industry Watch)(Brief Article)

Publication: Stagnito's New Products Magazine
Publication Date: 01-MAY-03 		Format: Online
Delivery: Immediate Online Access

Article Excerpt
7-Eleven said it is preparing to introduce Santiago beer, a private-label brand, in approximately half of its 5,300 stores nationwide this June. The beer will be owned in a joint venture with SABMiller, which owns Miller Brewing. Santiago will be brewed by Cerverceria La Constancia, a...

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...SABMiller subsidiary located...

NOTE: All illustrations and photos have been removed from this article.



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