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PRIMEDIA Appoints Tara Maitra to New Post of Executive Vice President and General Manager of Its Video Magazine Rack; PRIMEDIA's New Video-On-Demand Service To Bring Its Well Established Niche Magazines To New Platform.

Publication: PR Newswire
Publication Date: 19-MAR-03
Format: Online - approximately 705 words
Delivery: Immediate Online Access

Article Excerpt
PRIMEDIA Inc. , the leading targeted media company, today announced Tara Maitra has been promoted to the new post of executive vice president and general manager of its new video-on-demand service, Video Magazine Rack. Maitra was formerly senior vice president of PRIMEDIA Digital Video.

"Since joining PRIMEDIA Digital Video, Tara has consistently demonstrated that she has the talent to move easily between the business, the technology, and the creative aspects of this undertaking," commented Jim Ritts, president of PRIMEDIA Television. "There is an extraordinary opportunity for PRIMEDIA to be one of the innovators of video-on-demand and in a very short period of time Tara...

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