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Independent Financial Marketing Group, Inc. and Truebridge Financial Marketing Launch the 'Cross-Sell Advantage System' at Sovereign Bank.

Publication: PR Newswire
Publication Date: 15-APR-03 		Format: Online
Delivery: Immediate Online Access

Article Excerpt
Sovereign Bancorp, Inc., one of the 25 largest banking institutions in the United States, has introduced the "Cross Sell Advantage" system, a unique marketing system which generates sales leads by offering bank customers educational financial information online. The launch is the result of a joint marketing agreement between Independent Financial Marketing Group, Inc. and Truebridge Financial Marketing, creator of the cross-selling system.

The Cross Sell Advantage system features an online Financial Answer Center that provides Sovereign Bank customers with answers to hundreds of financial questions. After viewing the topic of their choice, customers requesting additional information are referred to a Lantern Investment Services (a service of IFMG Securities, Inc.) Financial Consultant, located at their local...

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