Home | Business News | Browse by Publication | F | Flooring

Resilient: what's new & how to sell it.

Article Excerpt
Resilient flooring has come a long way, baby. It remains the second-largest U.S. floor covering category after carpet. Yet there's confusion among consumers about just what "resilient" flooring really is, and the terms "vinyl flooring" and "linoleum" may conjure negative images left over from cheaper, earlier versions. The entrance of laminate flooring hasn't done the resilient market any good, either.

In truth, today's resilient flooring has an impressive story to tell and a long list of benefits that customers should know about. In both durability and fashion, and certainly in affordability, today's resilient floors compete formidably and need not take a back seat to anything.

What Is It?

Don't assume that the average consumer clearly understands the term "resilient flooring." The Resilient Floor Covering Institute (RFCI) defines it this way: "Resilient flooring refers to flooring materials which have a relatively firm surface, yet characteristically have 'give' and bounce back to their original surface profile from the weight of objects that compress the surface ... Resilient flooring materials are made in various shapes and sizes including both tile and roll form. Common types of resilient flooring include vinyl composition tile, vinyl tile and sheet, linoleum tile and sheet, and rubber tile and sheet." It's worth adding that resilient flooring may be made of natural materials, like cork, linoleum and rubber, or synthetic materials like the vinyl variations that dominate today. While it all sounds very...

View this article FREE - Now for a Limited Time, try Goliath Business News
Free for 3 Days!