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East West Mortgage Joins New FM Radio Station to Continue Outreach to D.C.'s Growing Hispanic Market; Leading D.C. Mortgage Broker Makes Dream of Homeownership a Reality for Hispanic Buyers.

Publication: PR Newswire
Publication Date: 19-APR-05 		Format: Online - approximately 897 words
Delivery: Immediate Online Access

Article Excerpt
TYSONS CORNER, Va., April 19 /PRNewswire/ -- East West Mortgage, the 7th largest U.S. mortgage broker, has announced that it is one of the first companies to form an advertising partnership with Washington, D.C.'s new Hispanic radio station, El Zol 99.1 FM. Viacom/Infinity Broadcasting, which produces El Zol, is focusing on the Hispanic community as its next major market nationwide and is working hard to promote the new D.C. station. Like Viacom/Infinity, East West Mortgage understands the significant role of radio to the Hispanic community and views this partnership as a logical next step in reaching out to its Hispanic audience in the D.C. area.

"We've led the mortgage industry in helping Hispanic consumers understand the home-buying process and obtain home loans here in the states," says J.C. Jimenez, vice president of sales...

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