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IRI Announces Availability of Consumer Network Individual User Panel; New Offering Brings Manufacturers One Step Closer to Understanding Consumers' Individual Usage Patterns.

Publication: PR Newswire
Publication Date: 29-SEP-03 		Format: Online
Delivery: Immediate Online Access

Article Excerpt
Information Resources, Inc. , a leading provider of consumer behavior insights to the consumer packaged goods (CPG) and healthcare industries, announced that it has expanded the power of its 70,000 Scankey Consumer Network(TM) Household Panel with the introduction of Consumer Network(TM) Individual User Panel, a proprietary panel service that captures product usage by individual and identifies who within the household is actually using the product.

Insights generated by the service provide marketers with a significantly clearer understanding of consumers' individual product usage and preferences. The service not only provides individual user level demographic profiling and consumption rates on virtually any applicable categories, but...



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