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Jeep(R) Brand and Organic Launch Safety 'Edutainment' Game Showcasing Jeep 4x4 Trail Rated Capabilities; Interactive Game Tests Your Vehicle Handling Knowledge.

Publication: PR Newswire
Publication Date: 01-JUN-04
Format: Online
Delivery: Immediate Online Access

Article Excerpt
BLOOMFIELD HILLS, Mich., June 1 /PRNewswire/ -- The Jeep(R) brand recently launched the "Go 4x4 Trail Rated Challenge," a new online "edutainment" game that teaches consumers about on-road and off-road Jeep vehicle safety features and safe driving tips. Jeep developed this Internet destination with Organic, Inc., Chrysler Group's interactive agency of record.

This online experience is unique for the automotive industry. The Go 4x4 Challenge presents a variety of driving scenarios, within a...

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