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Hone your case using a concept focus group.

Publication: Trial
Publication Date: 01-MAY-04
Format: Online
Delivery: Immediate Online Access

Article Excerpt
Although concept focus groups are less structured than traditional focus groups and are guided by no specific format, they can provide an impressive amount of information.

Instead of presenting an entire case to a group at once, a concept-group facilitator gives an objective, a two- or three-sentence summary of...

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