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Article Excerpt
Pain Killer Barry Meier Rodale www.rodalestore.com 323 pp., $24.95
As trial lawyers, we are very familiar with stories of new, overpromoted pharmaceutical products in which highly predictable adverse events turn into public health disasters after the drugs hit the market. This account of OxyContin, by New York Times journalist Barry Meier, fits squarely into that story line.
OxyContin, an opioid painkiller, was introduced in 1996 by Purdue Pharma. The company, owned and operated by the philanthropic Sackler family, entered the pharmaceutical business by purchasing a small New York drug company, Purdue Frederick, in 1952. In the 1960s, owner Arthur Sackler, a physician and pioneer in direct-to-consumer advertising, helped create the marketing buzz for Librium...
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