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Americana Publishing, Inc. Launches Program to Sell Audio Books Through Trucking Companies; Demand by Drivers for Easy Access to New Americana Titles Prompts Deals With More Than 2,000 Trucking Companies.

Publication: PR Newswire
Publication Date: 12-NOV-03
Format: Online
Delivery: Immediate Online Access

Article Excerpt
Americana Publishing, Inc. (BULLETIN BOARD: APBH) today said it has launched a marketing campaign to more than 2,000 trucking companies to distribute its inventory to the truck driver through these firms.

The program was launched last week. Truckers will be able to purchase titles directly from Americana at a 20 percent discount to the retail price.

According to Americana, these 2,000 trucking companies being contacted represent about a half million...

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