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Surfers Spend Nearly Two Hours on Friendster, an Hour More Than Top Dating Sites, According to Nielsen//NetRatings; 84 Percent of Visitors to Personals Sites are Online Five or More Times a Week.

Publication: PR Newswire
Publication Date: 26-NOV-03 		Format: Online
Delivery: Immediate Online Access

Article Excerpt
Nielsen//NetRatings, the global standard for Internet audience measurement and analysis, reports that surfers are flocking to Friendster. Recent data reveals that since the tracking of Friendster began in June 2003, the site's unique audience is up 74 percent. However, the top personals sites remain strong players with traffic more than three times that of Friendster.

According to the most recent Nielsen//NetRatings NetView figures, Friendster, a member community destination, attracted 927,000 visitors from home and work in October 2003. Those logging on to Friendster spent an average of one hour and fifty-one minutes on the site in October (see Table 1). By comparison, the top personals site, Yahoo! Personals attracted 4.9 million surfers from home...

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