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Barr Begins Detailing SEASONALE(R) to Physicians and Healthcare Providers; Promotional Activities, Education Campaign Support First and Only Extended-Cycle Oral Contraceptive.

Publication: PR Newswire
Publication Date: 18-NOV-03 		Format: Online
Delivery: Immediate Online Access

Article Excerpt
Barr Laboratories, Inc. today announced that it has begun promoting SEASONALE(R) (levonorgestrel and ethinyl estradiol) 0.15 mg/0.03 mg tablets directly to physicians and other healthcare providers. SEASONALE is the first and only FDA-approved extended-cycle oral contraceptive indicated for the prevention of pregnancy and designed to reduce periods from 13 to 4 per year. The Company has initiated physician detailing and promotional activities using the 250-person Duramed Pharmaceuticals, Inc. Women's Healthcare Sales Force. Duramed is a wholly owned subsidiary of Barr Laboratories, Inc.

The Company began shipping SEASONALE in mid-October. Promotional Programs directed to physicians include a variety of patient education initiatives, various medical education programs and a publication plan that includes journal advertising. Women and healthcare professionals who would like to learn more about SEASONALE, including full prescribing information, should visit http://www.seasonale.com/ or call the toll-free number 800-719-FOUR (3687).

"We are excited to begin marketing this...

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