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Coach Mike Ditka to Launch the 'LEVITRA(R) Challenge' During Super Bowl XXXVIII; - Advertisements Kick Off Major Initiative for Men with Erectile Dysfunction -.

Publication: PR Newswire
Publication Date: 29-JAN-04 		Format: Online - approximately 1362 words
Delivery: Immediate Online Access

Article Excerpt
Coach Mike Ditka is rallying men with erectile dysfunction (ED) to take the "Levitra Challenge" and team up with their doctor to find an ED treatment that helps them stay in the game. Ditka, who has taken the challenge and experienced success with LEVITRA(R) (vardenafil HCl) (pronounced Luh-VEE- trah), is launching a nationwide campaign about the benefits of seeking ED treatment. The "Levitra Challenge" will launch during the Super Bowl with two new television advertisements.



(Photo: http://www.newscom.com/cgi-bin/prnh/20040129/NYTH049 http://www.newscom.com/cgi-bin/prnh/20040129/NYTH049LOGO )

Ditka is urging men with ED to take the "Levitra Challenge" -- like he did -- in three easy steps: (1) talk to their doctor; (2) ask about Levitra; and (3) see if a free trial is right for them. As part of the call to action, men with ED who have obtained a prescription for Levitra from their doctor will be eligible for three free tablets of Levitra. The pharmacy coupon will be available beginning February 2, 2004, through national newspapers, http://www.levitra.com/ and doctors.

"When choosing an ED treatment, you've got to run through the options with your doctor and decide what best fits your game plan," said Ditka, the pro football Hall-of-Famer and former NFL head coach. "For...

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