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Raising those funds not like it used to be.

Publication: Mississippi Business Journal
Publication Date: 21-MAR-05 		Format: Online
Delivery: Immediate Online Access

Article Excerpt
There was a time when businesses donated money to worthwhile causes merely because they were worthwhile. Companies wanted to be good citizens of the community and charitable donations were part of the deal.

And, in some cases that's still true. However, there has been a gradual shift over the past decade.

It's much, much harder these days to raise money for nonprofits than it used to be. The change has been the result, in part, of the astronomical increase in the number of nonprofits chasing corporate contributions.

Years ago, there were a few basic charities that most businesses supported to some degree or other: Heart fund, Diabetes, Cancer Society, United Way, Boy Scouts and the like. In addition to...

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