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Article Excerpt
WORCESTER, Mass., April 4 /PRNewswire-FirstCall/ -- Paid, Inc.'s (BULLETIN BOARD: PAYD) Celebrity Services division, has signed a two-year agreement with the band The Cars to establish and manage all aspects of the band's official fan club and official fan club web site, including coordinating with the band's online marketing initiatives, fan experience events and creating online merchandising programs. The Cars, America's most successful new wave band, was formed by Benjamin Orr, Ric Ocasek, Elliot Easton, Greg Hawkes and David Robinson in Boston in 1976 and dominated the radio airwaves from the late '70s through the early '80s.
"We are pleased to enter this new relationship with Paid's Celebrity Services. The Cars continue to have a significant, dedicated fan base, so we are excited to finally have an official web site and an...
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