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Pioneering 'fun' tastic confections: a pioneer in novelty confections, Fizzy continues to rely on its creative team to capture a growing market through innovative concepts.

Publication: Candy Industry
Publication Date: 01-FEB-05 		Format: Online - approximately 1084 words
Delivery: Immediate Online Access
Full Article Title: Pioneering 'fun' tastic confections: a pioneer in novelty confections, Fizzy continues to rely on its creative team to capture a growing market through innovative concepts.(Regional Report--Northern France)

Article Excerpt
It's hard to imagine seasonal confectionery sales without novelty items. Be it the basic chocolate Easter bunny/Santa or the more elaborate interactive concept, such as a musical Halloween lantern that actually illuminates, the novelty segment is full of choices and concepts.

But that wasn't always the case. In fact, only recently have confectionery and marketing companies taken concepts and integrated them into interactive as well as edible entertainment, propelling them into another level of gifting.

Credit Fizzy, based in Sars et Rosieres, France, with being one of the pioneering leaders in establishing this innovation amidst the novelty sector in Western Europe.

Initially founded in 1978 by Mr. Vandoome as a confectionery importer supplying other wholesalers with a broad range of candies, the company gradually evolved its business. Evolution turned into revolution--for the company and the industry--when management made a key philosophical and strategic shift in 1989, introducing what it called the "Candy Concept."

By combining three critical components--the candy, the toy...

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