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Don't risk innovation before you've put effort in renovation.

Publication: Daily Herald (Arlington Heights, IL)
Publication Date: 28-FEB-05 		Format: Online - approximately 619 words
Delivery: Immediate Online Access
Full Article Title: Don't risk innovation before you've put effort in renovation.(Business)(Business books)

Article Excerpt
Byline: Jim Pawlak

"Renovate Before You Innovate: Why Doing the NEW Thing Might NOT Be the RIGHT Thing" by Sergio Zyman, Portfolio, $24.95.

Zyman speaks with been-there-done-that authority on the book's topic; he was Coca Cola's chief marketing officer when "New Coke" launched and quickly tanked.

From his view, innovation means launching a new line of business while renovation means doing a better job of what one does best: building the core business.

His reasoning is sound. If you can't score big in what you know best, how can you expect to...

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