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Rodale Inc. and GoodTimes Entertainment Announce Deal for Distribution of Fitness Video Line Based on Publisher's Best-Selling Books and Magazines.

Publication: Business Wire
Publication Date: 22-MAR-05
Format: Online - approximately 599 words
Delivery: Immediate Online Access

Article Excerpt
NEW YORK -- Rodale Inc. and GoodTimes Entertainment announced today a multi-year exclusive deal for distribution rights to Rodale's newest line of branded video products, based on the company's popular fitness books and magazine brands. Rodale Inc. will develop and produce the videos with GoodTimes Entertainment, providing exclusive distribution rights.

The companies anticipate a minimum of six titles per year beginning with the June release of Iron Yoga - Bodysculpt Meets Power Yoga. The Iron Yoga DVD is a challenging, intense full-body workout utilizing "dumbbells" for upper-bodyweight training exercises...

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