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Oki ajusta cuentas con su canal: la compañía de impresión lanzó un esquema para reforzar los apoyos a sus distribuidores con incentivos constantes y reales. Además ampliará su cobertura de resellers en todo el país.

Publication: E Semanal
Publication Date: 16-FEB-04
Format: Online
Delivery: Immediate Online Access

Article Excerpt
Después de que a mediados del año pasado el fabricante de impresoras se quedara sin director de Mercadotecnia, Ricardo Pérez está al mando del área y Luis Nieto se integra como director de producto.

Ambos ejecutivos se dieron a la tarea de reorganizar la parte de beneficios e incentivos a...

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...los distribuidores, por lo que lanzaron un esquema integral de apoyos a su canal, que incluye a mayoristas y generación de demanda entre el cliente final.

"Estamos haciendo un programa de apertura de canal en dos líneas principales para los distribuidores: Distribuidor Autorizado Okidata (DAO) y Distribuidor Certificado Okidata (DCO)", comentó Pérez a eSemanal.

En este sentido, destacó que la nueva estrategia integra programas para los mayoristas, quienes se verán beneficiados con incentivos...

NOTE: All illustrations and photos have been removed from this article.



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