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Have a seat: Jules Seltzer Associates' furniture dealership has survived challenges by emphasizing quality workmanship in the face of cheap imitations.

Publication: Los Angeles Business Journal
Publication Date: 26-JUL-04 		Format: Online - approximately 889 words
Delivery: Immediate Online Access
Full Article Title: Have a seat: Jules Seltzer Associates' furniture dealership has survived challenges by emphasizing quality workmanship in the face of cheap imitations.(Small Business)(Company Profile)

Article Excerpt
IN the mid-1930s, Jules Seltzer was an up-and-coming trial attorney in Los Angeles, but a severe car accident forced him to abandona career arguing cases in court. Casting around for options, Seltzer spotted a craftsman-style chair in a store window on Sunset Boulevard and decided to go into the furniture business.

Nearly 70 years after its founding, Jules Seltzer Associates is still on Beverly Boulevard, right near Furniture Row on Robertson Boulevard. It is still owned by the Seltzer family, and it is still selling furniture designed by Herman Miller, a Charles Eames disciple whose work wowed Seltzer 70 years ago.

"We're the oldest continuous dealership selling Herman Miller furniture west of the Mississippi," said Grant Seltzer, Jules' son, who co-owns the store with his wife, Linda.

Surviving that long has not...

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