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Numbers game: do polls accurately reflect how we feel about the upcoming presidential election? It depends on who's conducting them--and who's spinning the results.

Publication: Texas Monthly
Publication Date: 01-AUG-04 		Format: Online - approximately 675 words
Delivery: Immediate Online Access
Full Article Title: Numbers game: do polls accurately reflect how we feel about the upcoming presidential election? It depends on who's conducting them--and who's spinning the results.(FAQ / Christopher Keyes in the story behind the story.)

Article Excerpt
It seems like a new presidential election poll is released every three days. Do the numbers mean anything? "In the right hands, a poll is a really useful tool," explains Missouri City native Paul Begala, a veteran political consultant who is a co-host of CNN's Crossfire, "but in the wrong hands, somebody is going to get hurt." Put another way: Assuming the numbers you're seeing came from a professional pollster--and not your buddy Bob handing out a survey at the mall--they can provide a useful snapshot of how the nation is feeling. Collected over time, they show trends. But watch...

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