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Spam bounties: legitimate email marketers at risk.(regulations on email marketing)

Publication: EContent
Publication Date: 01-JAN-05
Format: Online
Delivery: Immediate Online Access

Article Excerpt
legitimate email marketers have turned a wary eye towards a new proposal gaining momentum at the Federal Trade Commission that would award hard-cash bounties to ordinary citizens who help arrest the bane of email marketing today: spam.

While legitimate marketers would welcome any plan of...

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...ridding email boxes the unending junk email flooding the Internet these days, some worry that a hard-cash bounty would be too draconian, encouraging money-hungry vigilantes to turn in legitimate email marketers for inadvertent, technical violations. Specifically, critics of the proposal fear that self-appointed bounty hunters will go after "easy prey," or well-meaning companies that send out an email marketing message that contains some obscure technical violation of emerging anti-spam legislation, which corporate America is only beginning...

NOTE: All illustrations and photos have been removed from this article.



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