|
...has seen even greater growth. Destination Benchmarking, published CABI of England, and authored by Kozak of Turkey, demonstrates the strength in the Europeans who study tourism. This book, in particular, fills a need for business-oriented knowledge and strategy for academicians and professionals. While benchmarking is not a new concept, it is very important in today's competitive marketplace. Kozak recently (2000) completed his Ph.D. dissertation on this topic and shows critical thinking and crystallizing of the topic of benchmarking. Overall, this book makes a genuine contribution to tourism studies and can also aid those in other related fields such as park and recreation management in developing and implementing a benchmarking system.
This book is strong in several areas. First, the focus of the book is on destination...
NOTE: All illustrations and photos
have been removed from this article.
Looking for additional articles?
Search our database of over 3 million articles.
Looking for more in-depth information on this industry?
Search our complete database of Industry & Market reports by text, subject, publication
name or publication date.
About Goliath
Whether you're looking for sales prospects, competitive information, company
analysis or best practices in managing your organization,
Goliath can help you meet your business needs.
Our extensive business information databases empower business
professionals with both the breadth and depth of credible,
authoritative information they need to support their business
goals. Whether it be strategic planning, sales prospecting,
company research or defining management best practices -
Goliath is your leading source for accurate information.
|
%20%20&position=1)