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Play your cards right: presenting a case study in striking the best deals to launch your own great product on a limited budget.

Publication: Entrepreneur
Publication Date: 01-MAR-03 		Format: Online - approximately 1217 words
Delivery: Immediate Online Access
Full Article Title: Play your cards right: presenting a case study in striking the best deals to launch your own great product on a limited budget.(Innovations)

Article Excerpt
THE ENTREPRENEUR: James Tiscione, 49, and Anthony Tiscione, 79, founders of ACM Enterprises in Tucson, Arizona

PRODUCT DESCRIPTION: The Auto Card Manager (ACM), a thin metal case that holds a driver's license and up to five credit cards. When users push one of the six buttons on the case, the selected credit card is dispensed.

START-UP: $50,000 in 2000 and 2001, to pay for the first production run of 25,000 units

SALES: $1.8 million in 2002

THE CHALLENGE: bringing a new product to market with a limited marketing budget

JAMES TISCIONE DIDN'T HAVE A LOT of money when he launched his business, but that didn't stop him from finding a way to bring his unusual product to market. Here are the steps he followed:

Steps to Success

1. Obtain a patent. Tiscione started by visiting www.uspto.gov, the official Web site of the U.S. Patent and Trademark Office, to look for similar patents. "I looked at over 1,000 patents and found only two that were even remotely similar to mine," he says. "Only after completing the search did I go to a...

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