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Driving forward: Jack and Diane look for new ways to get their small-business dreams moving. Will franchising be the right direction?

Publication: Entrepreneur
Publication Date: 01-MAR-03 		Format: Online - approximately 915 words
Delivery: Immediate Online Access
Full Article Title: Driving forward: Jack and Diane look for new ways to get their small-business dreams moving. Will franchising be the right direction?(Real Life)

Article Excerpt
LAST MONTH, I INTRODUCED YOU TO Jack and Diane (not their real names), a couple in their 40s who, in years prior, couldn't afford a Subway franchise and instead started a venture manufacturing and distributing golf apparel. The business had grown but was not financially rewarding. And splitting work that required the energy of three people between the two of them was taking its toll. A decision had to be made.

Changing Lanes

The windshield wipers spank the glass as Jack maneuvers through the rain so typical in the Pacific Northwest. Jack's burning desire to leave his career as an advertising sales representative is about to undergo a trial of wills. Jack and Diane are making a comfortable living with their "real jobs," but their fledgling homebased golf apparel business now needs full-time attention to prosper....



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