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Friends and foes: it sounds crazy, but your toughest competitor can be your greatest ally when you're vying for a sale.

Publication: Entrepreneur
Publication Date: 01-MAR-03
Format: Online
Delivery: Immediate Online Access
Full Article Title: Friends and foes: it sounds crazy, but your toughest competitor can be your greatest ally when you're vying for a sale.(Tactics)

Article Excerpt
IF YOU'RE TEMPTED TO VIEW YOUR closest competitors as "the enemy," take a second look. In today's highly competitive marketing environment, quality competitors can be an asset to your company. They are the businesses that stand behind their products and services, charge a fair price and enhance the reputation of your industry. Yes, they can help you reduce marketing costs, spur innovation and lead to new marketing...

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