Home | Business News | Browse by Publication | E | Entrepreneur

Getting persona.

Publication: Entrepreneur
Publication Date: 01-MAR-03
Format: Online
Delivery: Immediate Online Access
Full Article Title: Getting persona.(Buzz; using wacky personalities for TV ads)(Brief Article)

Article Excerpt
Each city has an entrepreneur whose wacky TV spots wake us out of a late-night stupor, but can wacky work for you?

Most entrepreneurs are terrible actors, so wacky ads sometimes harm rather than help sales. So before you jump in front of the camera, cautions George Belch, chairman...

View this article FREE - Now for a Limited Time, try Goliath Business News
Free for 3 Days!



More articles from Entrepreneur
Change is in the air: Entrepreneur's redesign is moving us forward and..., March 01, 2005
Another eBay convert.(Feedback)(Letter to the Editor), March 01, 2005
Climbing the ladder.(Feedback)(Letter to the Editor), March 01, 2005
Corrections.(Feedback)(Correction Notice), March 01, 2005
Say cheese! With so many features and styles to choose from, these nif..., March 01, 2005

Looking for additional articles?
Search our database of over 3 million articles.

Looking for more in-depth information on this industry?
Search our complete database of Industry & Market reports by text, subject, publication name or publication date.

About Goliath
Whether you're looking for sales prospects, competitive information, company analysis or best practices in managing your organization, Goliath can help you meet your business needs.

Our extensive business information databases empower business professionals with both the breadth and depth of credible, authoritative information they need to support their business goals. Whether it be strategic planning, sales prospecting, company research or defining management best practices - Goliath is your leading source for accurate information.