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Universal retains H&M UK contract.

Publication: Marketing Week
Publication Date: 06-MAY-04
Format: Online - approximately 159 words
Delivery: Immediate Online Access
Full Article Title: Universal retains H&M UK contract.(Media)(Hennes and Mauritz contracts with McCann-Erickson Advertising Ltd.)(Brief Article)

Article Excerpt
Hennes & Mauritz (H&M), the Swedish clothing chain, has reappointed Universal McCann to handle its 2.7m [pounds sterling] UK media planning and buying business.

Universal, which first won the business in 2000, kept the account after a three-stage review that included a number of London media agencies. Although the...



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