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Children's trust in affinity deal with Olan Mills.

Publication: Precision Marketing
Publication Date: 26-NOV-04
Format: Online - approximately 177 words
Delivery: Immediate Online Access
Full Article Title: Children's trust in affinity deal with Olan Mills.(Olan Mills Inc.)(Children's Mutual)(Brief Article)

Article Excerpt
Savings provider The Children's Mutual and photography brand Olan Mills are teaming up for a data-sharing affinity partnership.

The tie-up has been developed by brand response agency Crazy Horse. The proposition is based on the agency's Affinity Partnership model, which matches clients or services with similar profiles and target...

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