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Season the opportunity: the multiples are now dedicating buyers to seasonal fixtures and, as St Valentine's Day nears.

Publication: Grocer
Publication Date: 05-FEB-05
Format: Online
Delivery: Immediate Online Access
Full Article Title: Season the opportunity: the multiples are now dedicating buyers to seasonal fixtures and, as St Valentine's Day nears.(Non-food Report)

Article Excerpt
With Christmas and the January sales over, multiple grocers are gearing up for their next big date: St Valentine's Day. According to consumer research from Logobrand, all the major food retailers, except Somerfield, had laid out the love hearts and teddy bears by the final week of January.

According to data from IRI, sales of toys, greetings cards and CDs peak in the weeks that run up to February 14, which is one of the specific seasonal events that are growing in importance for retailers.

Figures compiled for The Grocer by IRI show some categories almost triple in value at key times of the year other than Christmas. Note the huge swing in sales of greeting cards and wrapping last...

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