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The Swiss clock up 10 years of Quorn: Marlow Foods and Migros are dining out on Quorn products in Switzerland. Fiona McLelland explores the successful partnership.

Publication: Grocer
Publication Date: 05-FEB-05 		Format: Online
Delivery: Immediate Online Access
Full Article Title: The Swiss clock up 10 years of Quorn: Marlow Foods and Migros are dining out on Quorn products in Switzerland. Fiona McLelland explores the successful partnership.(Buyer-supplier relationships)(Migros-Genossenschafts-Bund)

Article Excerpt
A famous vegetarian may seem the unlikeliest of matchmakers to unite a Swiss delicatessen meat buyer with Marlow Foods, the maker of the Quorn meat-free range. But Linda McCartney it was who acted as the conduit to bring the two together.

Ten years ago, Erwin Bragger, a product manager at Swiss supermarket giant Migros, settled down to read his new Linda McCartney cook book and came across the British brand for the first time.

As it happened, Bragger was in the throws of launching Migros's first meat-free range under its own brand Conatur, which had soya and vegetable products already signed on. Bragger was not quite sure what Linda McCartney was talking about in the recipe book but had an inkling that the range would fit into the Conatur brand. He asked a friend, who was touring London...

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