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CEO's goal: make grounds a slice of paradise; president of Paradise Valley Hospital looks to build senior living village, housing for employees.

Publication: San Diego Business Journal
Publication Date: 31-JAN-05 		Format: Online - approximately 682 words
Delivery: Immediate Online Access
Full Article Title: CEO's goal: make grounds a slice of paradise; president of Paradise Valley Hospital looks to build senior living village, housing for employees.(Health Care)

Article Excerpt
Alan Soderblom, the new chief executive at Paradise Valley Hospital, has an ambitious plan.

Also serving as the hospital's new president, Soderblom wants to develop 54 acres of nearby land into a senior living village, affordable employee housing and a medical office building.

The development project has been approved by Adventist Health, the faith-based nonprofit group that operates the 301-bed acute care hospital in National City and owner of the nearby land.

Soderblom, 40, a Chula Vista resident, hopes to sell the plan to the city of National City as part of a wider redevelopment project to revive the low-income area....

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