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adMarketplace Introduces First Automated System for Creating and Serving Flash Ads; Advertisers Can Quickly Deliver Contextually Targeted Rich Media Across Entire Publisher Network.

Publication: PR Newswire
Publication Date: 16-FEB-05 		Format: Online - approximately 474 words
Delivery: Immediate Online Access

Article Excerpt
NEW YORK, Feb. 16 /PRNewswire/ -- adMarketplace, the first auction-based market for buyers and sellers of graphical online advertising, announced today the availability of the industry's first automated system for accepting and serving ads created in Macromedia's Flash format. The enhanced capabilities of Flash allow advertisers to augment their marketing messages with smooth, colorful animation and rich interactivity, such as multiple links from the same ad and expansion of elements...

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