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...and shortfalls, and adjusts activity accomplish the desired results. Corporate America has used strategic planning models since the 1950s, modifying and adapting them over time to meet new challenges. Yet only in the last decade has it become a cornerstone for decision-making at educational institutions.

More people than ever are enrolling in colleges and universities. However, with greater decreases in federal funding, as well as increasing demands for student services and aid, faculty services, technology, and learning options, the pressures to manage all of these factors fall on the institutions' leadership. Higher education institutions need strong strategic planning to keep them optimally performing in today's competitive environment. The same challenges affecting institutions overall also...

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