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Session descriptions.

Article Excerpt
BREAKOUT SESSION I

9 to 9:45 a.m.

Sprain Brook Room

* 1a. Developing a marketing plan for your business

A successful marketing campaign starts out with a superior plan. In this discussion you'll learn how, goal of effective marketing.

Problem

Why most small and medium-sized business marketing Sucks. How did we get this way?

The Solution

What can you do about it? How to develop and implement a strategic marketing plan that builds a case for your business. The speaker will discuss strategy and tactics.

Speaker

Eli Sadownick

Principal Consultant, Y2Marketing

Eli Sadownick switched from rocket science to management consulting after getting an MBA from New York University. He specialized in strategic planning and process improvement, later turning to marketing consulting.

A Certified Master Consultant with Y2Marketing, he uses their principles-based Monopolize Your MarketplaceTM system to help businesses distinguish themselves from their competition and grow revenue.

Participants

Barry Adelman

Owner, Outdoors and John Liammari, Vice President Marketing and Sales, Springwaters, Inc.

Yorktown Room

* 1b Fortune telling: How to predict the more $$ in your business future

You'll hear about 12 hot trends that could have the greatest impact on your bottom line. A panel of consumer and business experts will share with you a dozen key facts that will affect your products, services and marketing in the years to come. And, you'll learn how to do your own "research on a shoestring" to find out what's in the hearts and minds of your own customers.

Moderator

Nancy A. Shenker

Principal, theONswitch[TM], nashenker@theonswitch.com

With almost 30 years of experience in new business start-ups and transformations, Nancy Shenker is a specialist in finding new sources of revenue and growth for companies of all sizes.

She founded theONsWitch[TM] in 2003 to help businesses flourish through creative--and powerful--new solutions, including brand development, effective media planning, breakthrough-the-clutter marketing and memorable "experiential marketing."

In just 18 months, she has helped more than 30 companies improve their performance through innovative marketing techniques. Her innovative marketing process is based on four key principles--Vision, Focus, Buzz and Profit.

Nancy's background includes senior strategic planning and marketing positions for major brands, including Citigroup, MasterCard International, Prentice-Hall and Reed Elsevier publishing. She was responsible for the successful grand opening of Citibank's Connecticut branches, launched major new trade shows in the spa and gaming industries, and developed award-winning communications based on the "Priceless" ad campaign.

Her experience spans more than 40 industries, and she has been a guest lecturer on topics related to new business start-ups, trends and marketing spending. Nancy is a member of the Westchester Business Council and New York Women in Communications and on the advisory boards of the National Association of Women Business Owners (NAWBO), the Association of Women in Communications (AWC) and Second Shift, a professional organization of working mothers. She has been published...

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