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Article Excerpt
The long-awaited advent of 3G (third-generation) services has finally arrived.With over 18 deployments in Europe as well as several new launches in Asia, valued-added services are now being trialed and deployed.
While traditional voice will continue to be an important part of an operator's service offering, some of the primary drivers to draw new consumers into 3G are high-speed data services, new video telephony services, and video content services.
Throughout Europe, 3G data services are being marketed with supported data rates of 384Kbps. Your PC will always be connected, giving subscribers a comparable user experience to that of ADSL. While the mobile operators are deploying high-speed data services as their initial enhancement to the voice networks, services centered on video are the primary differentiator from the 2.5G networks in existence today.
New services to be offered in 3G networks include real-time conversational video telephony services such as peer-to-peer video conferencing, multiconferencing, video mail, as well as infotainment video portal services, which include real-time content streaming broadcasts. The challenge is for these devices to interact with each other and with the network equipment seamlessly and efficiently, leading to a high-quality user experience.
Creating a Mass Market
In order to develop a market base for video telephony services, a broader deployment of terminals is required for people who can communicate via video. Obviously it takes at least two people to conduct a video call, which is why some 3G mobile operators are now offering "specials" for the purchase of two 3G mobiles. The mobility aspect will finally make video telephony a more mainstream service. Marketing organizations for mobile operators are looking at innovative ways to expand the critical mass of video-capable devices so...
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