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...protection patents and licenses than companies enjoy in the United States and Europe. And it is keenly interested in acquiring intellectual property that it can leverage in global markets.
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If CEOs are not careful, the risks can out-weigh the benefits. The fact is that if you take your business to China--and even, in some cases, if you don't--your intellectual property could end up in the hands of potential competitors both in the Chinese market and in major markets outside of China.
In view of this risk, CEOs need to ask some critically important questions. For example, how much of your global revenues are you putting at risk? How vulnerable to duplication are your unique capabilities in products, operations and supply-chain management? And how much would it hurt you if your competitor had the same selling proposition you have?
Unfortunately, you cannot assume that the U.S. government will be able to persuade the Chinese government to adopt Western attitudes toward IP protection, or that U.S. agencies will necessarily take up the cudgel on your behalf if your rights are violated. Companies with enormous clout may be able to muster diplomatic negotiations on their behalf, but such efforts will not always be successful, and most companies will...
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