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Bouchard brothers buy into growth: an ambitious start-up acquires niche companies, adopts proven business models, exacts stringent operating efficiencies and uses risk management tools to become one of the Top 10 metals distributors in North America.

Publication: Metal Center News
Publication Date: 01-JAN-05
Format: Online - approximately 2028 words
Delivery: Immediate Online Access
Full Article Title: Bouchard brothers buy into growth: an ambitious start-up acquires niche companies, adopts proven business models, exacts stringent operating efficiencies and uses risk management tools to become one of the Top 10 metals distributors in North America.(MCN case study: Esmark)(Robert C. Bouchard)(Jim P. Bouchard)

Article Excerpt
The Bouchard boys were fated to be in the steel business. Their parents met while both worked at Inland Steel Co.

Robert C. Bouchard joined Inland at age 17 as a mailboy in 1941. He took 18 months off to serve in the Army during World War II. When he returned, he married Helen Clancy, a production scheduler at the mill. The couple moved to Kansas City when a sales position opened up there for Robert. Soon, he was the district sales manager and doubled Inland's sales territory deep into the South and West. Helen gave birth to five children, including Craig and Jim.

Jim P. Bouchard joined U.S. Steel Corp. in 1987, like his father, as a salesman. He was rapidly promoted through sales and marketing posts before becoming vice president-commercial for U.S. Steel-Kosice in the Slovak Republic. He belonged to the small team that managed the financial turnaround of Kosice, a former state-owned enterprise with 16,000 workers. It is one of U.S. Steel's most successful operations to date.

Craig T. Bouchard took a more circuitous route to steel. He's had a 25-year career spanning domestic and international finance, corporate mergers and acquisitions, international trading, software and analytics. From 1998-2003, he was president, CEO and co-founder of NumeriX, a software company specializing in risk management. For 20 years prior to that, he headed up derivatives trading and institutional research for First National Bank of Chicago.

The two Bouchard brothers launched Esmark in mid-2003 through a strategic partnership with Mars Steel, the backing of 18 investors, and a minutely detailed five-year business plan.

The company soon formed a commercial venture with Ferrostaal to take over its steel trading activities in the Midwest, calling it United Steel Group. USG, based in Oak Brook, Ill., hired traders from Mitsui and Arcelor and has since "tripled...

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