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`Lights, Camera ... Oregon!'.

Publication: The Register-Guard (Eugene, OR)
Publication Date: 30-JAN-05 		Format: Online - approximately 977 words
Delivery: Immediate Online Access
Full Article Title: `Lights, Camera ... Oregon!'.(Higher Education)(Hollywood celebrities and others help the UO kick off its public campaign in style)

Article Excerpt
Byline: Mark Baker The Register-Guard

It was a glitzy, black-tie, Oscar-like affair Saturday night that saw another $16 million donated toward the University of Oregon's goal of raising $600 million, the largest fund-raiser in state history.

And only a paltry $284 million to go.

"Is that right - $600 million?" Hollywood comedy star Fred Willard said, glancing around at the 1,100 or so who paid anywhere from $200 a ticket to $10,000 a table for what was billed as the biggest party in school history at the UO's Moshofsky Sports Center next to Autzen Stadium. "That can't be right," said Willard, the master of ceremonies for "Lights, Camera ... Oregon!"

"Seems kinda high."

The audience howled with laughter, as it would again and again.

But the six-year campaign - "Campaign Oregon: Transforming Lives" - that began silently in 2001 and already had raised $300 million...

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