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Flight Centre to stop using 'Lowest Airfares Guaranteed' slogan.

Publication: M2 Presswire
Publication Date: 31-JAN-05
Format: Online
Delivery: Immediate Online Access

Article Excerpt
M2 PRESSWIRE-31 January 2005-ACCC: Flight Centre to stop using 'Lowest Airfares Guaranteed' slogan(C)1994-2005 M2 COMMUNICATIONS LTD

RDATE:01302005

Flight Centre Limited will stop using its 'Lowest Airfares Guaranteed' slogan for five years after Australian Competition and Consumer Commission concerns.

The ACCC has accepted court-enforceable undertakings from Flight Centre, one of Australia's largest travel agencies, which also includes extensive corrective advertising.

Flight Centre provided the undertaking to the ACCC, without admissions, after the ACCC investigated the slogan claims.

"The ACCC believed the slogan indicated to customers...

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