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A picture speaks a thousand words: how small businesses are using camera phones to improve their bottom line.

Publication: Wireless Business & Technology
Publication Date: 01-JAN-04
Format: Online - approximately 1286 words
Delivery: Immediate Online Access
Full Article Title: A picture speaks a thousand words: how small businesses are using camera phones to improve their bottom line.(Case Studies)

Article Excerpt
Camera phones are becoming a critical tool for small businesses--helping to maximize their two greatest assets--time and money.

In today's economy, businesses large and small are looking for new ways to increase productivity and minimize expenditures--all while enhancing customer service. Camera phones, which are rapidly gaining in popularity among a wide variety of audiences, can satisfy this need, helping business owners capture important images and immediately share them with their customers, partners, and vendors.

According to Strategy Analytics, mobile-phone makers sold 25 million camera phones worldwide in the first half of 2003--leapfrogging the 20 million digital cameras sold in the same period.

Carriers such as Sprint are recognizing the importance of instant visual communications and have recently developed offerings in this area. For example, Sprint's Picture Mail service enables PCS users to take digital pictures on their camera phones and send them to other PCS Vision phones or to computers by e-mail. With this service, users can also modify, manage, and store photos. Customer response has been overwhelming. In the third quarter of 2003, Sprint customers shared and uploaded more than 23 million pictures and that number is expected to continue growing...

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