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Rising stars: a monthly look at the most promising newcomers in key grocery categories. This month: alcohol.(Brandwatch)(Brief Article)

Publication: Grocer
Publication Date: 24-APR-04
Format: Online
Delivery: Immediate Online Access

Article Excerpt
Buyers' calls for innovation in the alcohol fixture seem to have been answered over the last year as suppliers made a concerted effort to step up their new product development programmes.

Beyond beer, the undisputed champion of the latest round of launches is Baileys Glide.

Diageo's...

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...Cream liqueur-RTD hybrid...

NOTE: All illustrations and photos have been removed from this article.



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