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Sanofi-Aventis debuts generic campaign.

Publication: Pharma Marketletter
Publication Date: 03-JAN-05
Format: Online - approximately 130 words
Delivery: Immediate Online Access
Full Article Title: Sanofi-Aventis debuts generic campaign.(Brief Article)

Article Excerpt
Sanofi-Aventis has launched an offensive to expand its generics business. The first stage will be setting up the Winthrop name as the new brand for the entire range of products. During 2005, five new national subsidiaries are to be established in Belgium, Italy, Hungary, Poland and Switzerland, in a...

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